Youthful Style & Culture - Van Trainers

The Van Doren Rubber Company manufactured rubber soled shoes and sold them directly to the public in the 1960s. From these humble beginnings they produced shoes for the US Department of Defence and the air force. Vans deck shoes now come in a superb range of colours and designs and since the 1970s have been adopted by skateboarders and youth street culture all over the world. Vans Era design and the Slip-on quickly became all the rage in California thanks to its' skateboarder and BMX biker fans.